Международная лаборатория "Современные фотонные материалы и технологии"

Brief description:

This crash-course combines deep insight over the innovation commercialization process and its specifics in Russian Federation with the practical implementation of the knowledge while consulting the spin-offs of the ITMO University. During their studies the students will collaborate with the innovative small and medium enterprises in order to develop a market entry strategy for their innovative products.

Key modules:

• Innovative SMEs in Russian Federation

• Market research for an innovative enterprise: alternative technologies comparison, search and identification of the target segments

• From technology concept to end-product: how the choice of the target segment influences the characteristics of the end product

• Market infrastructure of an innovative SME: working out the business model

• Open innovations: implementation specifics in Russian Federation

• International technology transfer: bringing innovation to global market

• Client communication strategy: tips for innovative SME

Outcomes:

As a result the students will acquire practical skills and experience of marketing consulting, i.e. market research and market entry strategy development for innovative small and medium enterprises, international team-work experience and experience of working and consulting Russian innovative enterprises, as well as theoretical knowledge of advanced topics in the field of marketing of innovative products.

The certificate showing the number of earned ECTS credits.

Contact information and inquiries egoshina_ev@mail.ru